Dalci

Packaging Design, Brand Identity

Our challenge was to communicate healthy and fun aspect of the Dalci products across the lineup. Although the brownies are produced to be healthy, organic, non-GMO and gluten free, the look and the branding was not to be bounded strictly to those rules and guidelines.

The colors used on each product indirectly represent the core ingredients and flavors used in the specific brownie type. The goal was to bring to the table something whimsical, colorful, fun but still maintaining that healthy aspect of it, meaning that eating healthy can be indeed fun!