Dalci
Packaging Design, Brand Identity
Our challenge was to effectively convey both the health-conscious and enjoyable aspects of the Dalci product line. While the brownies are crafted to be healthy, organic, non-GMO, and gluten-free, our branding strategy aimed to transcend these attributes. We sought to create a visual identity that not only reflects these health benefits but also embodies a sense of fun and indulgence, ensuring that the brand appeals broadly while staying true to its core values.
The color palette selected for each product subtly reflects the core ingredients and flavors of the specific brownie variety. Our objective was to infuse the brand with a sense of whimsy, vibrancy, and enjoyment, while simultaneously emphasizing its healthy attributes. This approach underscores the concept that eating healthy can indeed be an enjoyable and delightful experience.
